Guided tour

Guest Reviews

My husband, 1 year old daughter and I had a great morning out cycling. Highly recommended even if you don’t think you’re fit enough.
We loved the electric bikes and our first tour (Bride Valley) so much, that we booked another one (Portesham and Upwey) for a few days later.
I would recommend these electric bike tours to ANYONE. We were a party ranging from 18 – 71 in age and EVERYONE just loved it.
My sister organised this as we were visiting from Australia, and it was really the best afternoon we had in the UK.
The bikes are really comfortable and easy to control and we couldn’t believe how straightforward they made cycling uphill.
We toured beautiful inland spots we would otherwise have missed. I will definitely do it again. Anyone who can ride a bike will love this experience.
Martin is a pleasure to travel with, full of interesting local information. Would I recommend his tour? Yes, with the greatest enthusiasm.

Jurassic Electric offered us the perfect opportunity to enjoy a lovely bike ride through glorious countryside with a very knowledgeable guide.

Apart from the true beauty of the area one must mention how simple it was to use the bikes and just how simple they made climbing the steepest of hills.
The electric bikes made it possible to see a lot more of the peninsula than we could have done in a day otherwise. Cannot recommend this highly enough.


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Weymouth Showroom Now Open

Weymouth electric bike showroom

Our new showroom located in Weymouth close to the Lynch Lane Garden Centre is now open for business. The showroom contains a great range of bikes as well as selected cycling accessories.

We are a regional demonstrator for Kalkhoff and Haibike, very highly regarded German brands as well as stockists for excellent value for money ranges from UK based FreeGo and VOLT.

As well as being able to view the bikes and discuss their features with an expert, it’s also possible to try each one out on a short demo ride.

Click here for more details or call Martin on 07796 135256.


LBA Winner 2015Jurassic Electric wins Customer Service Award

We are incredibly pleased to have been chosen as the winner of the Customer Focus category in the 2015 Wessex FM Local Business Awards.

These annual awards seek to recognize Dorset based businesses in 8 distinct categories and our win is a very unexpected but welcome surprise.

The Local Business Awards dinner and formal presentations took place at Kingston Maurward last November. More details of the awards are available at


Book now for 2016 ‘Cycle and Dine’ Dates

River Cottage 'Cycle and Dine'

Following on from some truly wonderful rides in 2014 and 2015, we have renewed our partnership with River Cottage again this year and places are selling fast so don’t delay and book yours now.

Cycle and Dine combines one of our guided electric bike tours with a sumptuous 2-course lunch in Hugh’s famous seventeenth century farmhouse.

There’s canapés before the meal, plenty of time to look around the cottage garden and soak up the atmosphere, plus coffee and petit fours before the wonderful day is through.

Click here for more information on dates and prices.


Latest review from Trip Advisor

Trip Advisor Certificate of Excellence

 “Departure from the norm”                           Reviewed 1 November 2015         Pat P

“We are a group of walkers who are familiar with the Dorset Hills. Always looking for new experiences, we booked a tour and we set off from Hive Beach and made our way inland. In no time at all we got the hang of the electric assist and so we continued to Eggardon Hill. Anyone who has walked this hill, or driven over it, will appreciate the scale of it and the difficulty part time cyclists would have riding up it on conventional bikes. We breezed up it! We went on to a pub for a lunch stop before Martin led us along quiet lanes back to the coast. This adventure was a complete success and one I would recommend to anyone. We will be back!”



In The Media

The (electric) bikes are a revelation. Soon we are scooting up hill and down dale – eat my dirt, Lycra-clad sportster.The Times.

Jurassic Electric has become one of the first outdoor activity providers in the country offering tours on electric bicycles.

Bridport News.
Martin Gershon is offering tours on bikes which supplement pedal power with motorised assistance, taking the huff and puff out of the area’s most notorious hills.View from Bridport.
I’ve never ridden an electric bike in my life, and yet within five minutes it  feels like second nature. This really is the perfect way to explore without getting all hot and bothered.Dorset Magazine.
Instinctively I ready myself for a tough, heart-pounding climb…but…as I press down on the pedals I am amazed at how easily we fly up the hill.Daily Mail.